Video advertising
- is an advertising video placed on various Internet resources, the task of which is to attract the target audience.
Video advertising is a relatively new type of interactive media advertising. It creates an image of a company, promotes services or goods, and provides information to increase sales. It is placed on various platforms, of which YouTube videos are particularly popular nowadays.
Commercials are shown before (pre-roll), in the middle (mid-roll) and after (post-roll) the main videos. There is also an overlay - a graphic banner that appears during the playback of video content.